When and Why Buying Multiple Domains is a Good Idea
When it comes to domain name buying, there are a few different reasons why a person or a company might want to purchase multiple domain names. Depending on what your website is called and what purpose it is serving, there’s certain to be some reason why purchasing multiple domains might be for you.
One of the most important things that you must do for your domain name is to protect it from the competitors within your industry. It is difficult to pick a perfect domain name, but when you succeed in doing so, you have to make sure that the domain name brings maximum benefit to your company. In order to keep the competitors in your industry from pushing on your domain name choice, it can be a good idea to book multiple domain names. These names might be very similar to your domain name and some of them could be completely differed. What is important is that you keep your domain name as the most effective name on the market.
There are plenty of reasons why you might need to get multiple domain names. One of the best reasons why a company might want more than one is to get all of the type-in traffic that you can possible get. Many customers that don’t use search engines will simply type a common name into the address bar. This is an excellent way to secure increased site traffic and boost revenue for your website.
You might also want to consider protecting against misspellings. This is especially important for those folks with domain names that are a little bit more difficult to remember or to spell. Think about the most common misspellings for your domain name, so that when people make those likely mistakes, they will be redirected to your websites. In addition, you might want to consider what typos a person might make when entering your website’s address.
There’s one domain name that extremely large companies need to consider. If you work in a volatile or visible market, then you might want to secure Yourdomainsucks.com. If you happen to make a group of people mad or fire the wrong person, they might want to get retribution by starting a website to down your company. This happened to AOL, when a person started AOLSucks.com. If AOL had been smart, they would have purchased and parked that domain, removing the possibility of such negative publicity.
If you happen to pick a great domain name, then folks are going to want to piggy back off of it. Though it’s never a good idea to choose your own domain name with a hyphen in it, you should consider purchasing hyphenated versions of your current domain name to keep competitors from stealing your thunder. Hyphenated versions of your domain name can be difficult to remember for potential visitors, but it is important to keep in mind the competition.
There are other reasons why you might want to purchase multiple domain names, depending upon your industry. Don’t be afraid to explore ways to protect your brand name and increase site traffic.
